Youth Marijuana Prevention - The Teenage Brain

Attitudes about weed are changing. Laws have changed with them. But what we know about weed is changing, too. And for users under the age of 25, what studies are finding isn’t good. Studies show marijuana causes physical changes in the brain, and those changes are linked to decreases in academic achievement and athletic performance; as well as increases in depression and anxiety.

The focus of this campaign was to bring awareness to both young people and parents that weed can have many effects on those under the age of 25.

This project was a group collaboration with other art directors and copywriters. We met a tight budget by producing all of the work in-house. All assets were made in both English and Spanish.
SaveTheBrains.com

Contribution: concepts, art direction, brain illustration, game controller animation, final production of assets