"Start Here" Tourism Campaign

Right next to LAX, El Segundo is a gateway city to the rest of Los Angeles and its numerous attractions. RIESTER developed a campaign that capitalized on the city’s ideal location, showing that whatever your reasons are for visiting Southern California, El Segundo is your first stop.

Our goal is to increase hotel occupancy, highlight upcoming events to attract visitors and further position El Segundo as a vibrant center of activity across SoCal via a fun during and post-pandemic campaign. By creating a fun, eye catching, yet “easy to change” template animations we are able to quickly highlight events happening in the city to gain attraction. We started with one :30-second brand spot followed by :15 and :06 second spots on social media as well as print, online paid banner ads, social media assets and more.

These are ongoing projects with a copywriter and myself. All assets were created in-house.
DestinationElSegundo.com/home-tourism

Contribution: concepts, art direction, animation, final production of assets

Bronze Addy (Regional/National Integrated Consumer Campaign) 2023